Chico Furniture Direct Named Authorized Simmons Furniture Distributor in Chico, CA



Chico Furniture Direct Named Authorized Simmons Furniture Distributor in Chico, CA

Chico, CA, October 10th, 2008 (Updated July 2012) – Chico Furniture Direct, dba We’nt Trading Company in Chico, CA was awarded distribution rights for one of America’s Top Selling Furniture Brands built in the USA – Simmons Living Room Furniture, for Chico, CA and Butte County, CA.

A Simmons spokesperson said, “In 2000, United Furniture Industries, (UFI) emerged from the merger and acquisitions of Comfort Furniture, Parkhill Furniture, and United Chair. Our mission was simple: we created a company with the vision and resources needed to become an industry leader in the emerging competitive marketplace. By December 2008, UFI received the exclusive licensing agreement as the U. S. manufacturer of Simmons Upholstery, a leading resource for microfiber and bonded leather upholstery fabric models. From that point on our business literally exploded despite that fact the United States was in the worst economic decline since the Great Depression.

Today, we employ thousands of  employees across millions of square feet of production space strong with locations in Nettleton, Verona, Okolona, Hatley and Amory Mississippi, Archdale, High Point, Lexington, Winston-Salem, North Carolina and Victorville, California. Our focus is meeting the needs of retailer and consumers through style and value. Ultimately, we’ve created an affordable, extensive line of trendsetting furniture.  They went on to say, “we are pleased to add Chico Furniture Direct to our Nationwide Network of Authorized Dealers and Distributors.”

When asked about adding Simmons Furniture to their already potent line-up of name brand products, Cathy Wert, President of We’nterprises, Inc. dba Chico Furniture Direct  in Chico, CA, said, “Simmons adds a great brand name to our product offering.  The addition of Simmons is consistent with our BETTER BRANDS = BETTER VALUE pledge.   They are one of the industry’s top selling brands.  This will allow us to better serve 1000’s of our satisfied mattress customers with an expanded line of home furnishings,”