Chico Furniture Direct Named Authorized Sealy Distributor in Chico, CA

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Chico Furniture Direct Named Authorized Sealy Distributor in Chico, CA

Chico, CA, November 22. 2009 – Chico Furniture Direct, dba We’nt Trading Company in Chico, CA was awarded distribution rights for America?s Number #1 selling mattress – Sealy, for Chico, CA and Butte County, CA.

Sealy is America?s number #1 selling mattresses and takes great pride in providing superior quality bedding at market competitive prices. Sealy Corporation (Sealy) is engaged in manufacturing and marketing of a line of bedding products, including mattresses and mattress foundations. Its conventional (innerspring) bedding products are manufactured and marketed in the Americas under its Sealy, Sealy Posturepedic, Stearns & Foster and Bassett brand names.

A Sealy spokesperson said, “In these days when eight hours of sleep can be a luxury, Sealy Inc., the largest manufacturer of mattresses, is using a multimedia campaign to pitch the message that it is not just the quantity of sleep that matters but the quality of bedding as well. They we on to say, “We are repositioning Sealy from being ”a mattress company” to a ”sleep wellness provider” in an effort to educate consumers that a good night’s sleep with good health and, of course, with Sealy mattresses is more dependent on the quality not the quantity of sleep they get.”

When asked about adding Sealy to their already potent line-up of name brand mattresses, Cathy Wert, President of Chico Furniture Direct, dba Went Trading Company in Chico, CA, said, “Sealy adds a great brand name to our product offering. They are the industry’s top selling brand and Sealy is one of the top 10 most recognized brand names in US retailing along with brands like Coke, Ford and Pepsi. We are pleased to add Sealy to our current offering and have made a special purchase of New Sealy mattress sets to launch the product at our Distribution Center in Chico.”